The Cefla brand is redolent of speed and movement. A sail – figuratively pushing the brand to reveal its multi-business identity – was chosen for the logo on the company profile and brochure for the 5 business units.
On the occasion of Cefla’s 85th anniversary, we created an adv format inviting the whole community to the event organized at the Imola headquarters. By means of key visuals, we presented the company and its world, stressing its importance for the surrounding area. And viceversa. The logo we devised for the occasion was inspired by the brand’s heritage: the three circles in fact are a stylised representation of the old roller printing machines, used by Cefla when it first began its business activity.
The fourth industrial revolution begins with a raised hand. Or rather, two. It’s the marketing communications campaign for Industry 4.0, the project Cefla has launched to renovate its business units through automated processes and cutting-edge technologies.