Rebranding Cefla
CEFLA

Five business units, worldwide rebranding.

20181026_casehistory_500x550_img1-500x550

From the brand to an immediately recognisable identity: at first sight.

BRANDING

The Cefla brand is redolent of speed and movement. A sail – figuratively pushing the brand to reveal its multi-business identity – was chosen for the logo on the company profile and brochure for the 5 business units.

20190201_casehistory_cefla-12-1000x550
20181026_casehistory_cefla_500x550_img5-500x550

An anniversary turned into a brand awareness opportunity.

BRANDING

On the occasion of Cefla’s 85th anniversary, we created an adv format inviting the whole community to the event organized at the Imola headquarters. By means of key visuals, we presented the company and its world, stressing its importance for the surrounding area. And viceversa. The logo we devised for the occasion was inspired by the brand’s heritage: the three circles in fact are a stylised representation of the old roller printing machines, used by Cefla when it first began its business activity.

20181026_casehistory_cefla_1000x550_img6-1000x550
20181026_casehistory_cefla_500x550_img7-500x550

How to launch the Industry 4.0 project? With a human touch.

ADVERTISING

The fourth industrial revolution begins with a raised hand. Or rather, two. It’s the marketing communications campaign for Industry 4.0, the project Cefla has launched to renovate its business units through automated processes and cutting-edge technologies.

back