Libera Brand Building created the emotional video and handles the project for the launch of 4GOODFOOD, the Costa Crociere programme on the value of food and responsible consumption. This project is unprecedented in the maritime sector at the global level. The main objective is to achieve 50% reduction in food waste on board 50% by 2020, ten years ahead of the deadline set by the UN 2030 Agenda. The video is part of a wider storytelling strategy which describes the brand’s ethical commitment regarding sustainability and involvement of all the passengers on Costa ships.
Discover the video for on board engagement.