Talisker Skye bottiglia
TALISKER

Capturing a target audience is always a journey of discovery.

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A sea of success.

TRADE ACTIVATION

Inspired by the spirit of adventure evoked by the northern seas, the “Talisker Cocktail Adventure” attracted intrepid professional bartenders from all over Italy who were invited to capture the essence of Talisker and invent a new cocktail to evoke it. The mechanism also involved customers, who were encouraged to support the barmen and vote for their favourite cocktail by means of a dedicated interactive mini-site, in order to win prizes offered by Talisker. The site recorded 10,427 voting users.

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