For Arredo3, we created the first omnichannel TV, Print, Radio, Web and Social campaign. The TV spot, set in Venice, was launched on the occasion of Sanremo week, celebrating the 40th anniversary of the brand’s founding.
A simple invitation to dinner can be transformed into an extraordinary event: this was the starting insight from which the key visual of the red carpet as a symbol of extraordinariness was developed, aimed at celebrating the everyday in a distinctive and memorable way. The Venetian setting added a touch of elegance and suggestion to the narrative, helping to further consolidate the image of prestige and sophistication associated with the brand.
For the Milano Design Week 2025, Arredo3 presented the installation “CONN3CTION. Design is future” at the Store in San Marco Avenue, designed by the Anonima/Luci studio. A suspended wave of ethereal panels, made of 100% recyclable polycarbonate, interpreted the theme “connected worlds”, transforming natural light into a flow of emotions that unites people, nature and technology.
During the entire week, the Store welcomed visitors with compositions that mixed different models and finishes: from the Aura outdoor kitchen positioned outside, up to contaminations between Asia, Time, Glass 2.0, Kalì and Wega. A visual narration that expresses the Arredo3 philosophy: customizable solutions, essential design and continuous search for innovation.
The story of Arredo3 continued within the installation “New Habitat for Transition” by Massimiliano Mandarini, at the ADI Design Museum. A project dedicated to “Design for All”, which imagines inclusive, sustainable and accessible spaces for all. A further step in the brand's vision: a design that celebrates aesthetics, functionality and social responsibility.
On the occasion of Milano Design Week 2024, the Arredo3 Store in Solferino Avenue has transformed into an exceptional stage to celebrate 40 years of the Brand. With the event “LIFE IS ART – 40 Years of Kitchen Experience”, Arredo3 kitchens dialogued with contemporary art thanks to the performances curated by the critic Luca Cantore D'Amore and the flair of Gianpiero D'Alessandro, among the best-known international pop artists.
Alongside the artistic experience, visitors discovered compositions which tell the story of the evolution of Arredo3: from the Time model, with soft volumes and sculptural details, to solutions created with elements of Brera, Arco, Tuttotondo and Line. An exhibition that highlighted the Brand's continuous research: customizable design, eco-sustainable materials and an entirely Italian production that has combined quality, technology and sustainable vision for 40 years.
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