L'azienda di trasporti milanesi

A brand that travels with us.


A manifesto video to redefine the brand’s personality.


ATM is a continually expanding company. It represents many aspects of everyday life, of social change and projection into the future: so the acronym used at present as its name only represents one part of the company’s mission. Which is why we made a video full of adrenaline-pumping images to illustrate the ATM acronym’s new meanings. Apart from the concept, we were also responsible for producing it: the video is for corporate use, for dissemination online and on all LCD screens of ATM’s transport network in Milan.