Communication and co-marketing, to save your face.

Power-assisted braking. Recounted with a smiling tone of voice.

COMMUNICATION

It’s not easy to talk about road safety without creating alarmism. We managed it with the “So you don’t lose your face” concept. We also involved Bosch in a co-marketing activity with UnipolSai: by taking out a policy, contest winners flew to Sweden for an ice-driving course. An experience documented in a video, which keeps the same look & feel as the outdoor campaign.