Branding

Brand Strategy

From concept to brand identity

CNP Vita Assicura is the specialized life insurance company controlled by CNP Assurances, the prestigious French insurance group with over 170 years of history and more than 46 million customers worldwide. We were responsible for the creation of the new brand identity and its launch on the Italian market. The brand identity, declined on all corporate materials, from stationary to the exhibition booth, was created starting from “Con Noi puoi,” a communication concept that concretizes the brand’s multipartner business model.