For Dermolab, we developed a new brand positioning, with a new payoff and an updated visual identity. All through an in-depth analysis of the brand, its consumer perception and appreciation, in order to refine its positioning, defining the core values that are celebrated in the new digital and offline world. The laboratory theme is central to the brand platform, while the product remains the main focus, highlighting the distinctive benefits of Dermolab products.
The first step in the rebranding of Dermolab was the launch of the new website. The digital platform represents a tale of relentless research and innovation in the dermocosmetic field. The site was developed with advanced features that allow visitors to filter their product search according to their needs, skin types, product lines, and age. Each product page has been transformed into a dedicated landing page, enhanced with a detailed narrative of the research behind the individual product and in-depth information on how to use it and its benefits.
Content for social media was produced with a dedicated shoot, creating a storytelling about product features and brand values. The laboratory and research world is a key differentiator of the product and the experience offered to users. The tone of voice covers all age groups consistently, telling the whole range of products through a distinctive treatment for each line (face, body, sun, men).
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