CNP Vita Assicura is the specialized life insurance company controlled by CNP Assurances, a prestigious French insurance group with over 170 years of history and more than 46 million customers worldwide. For the brand, we were responsible for the creation of the new brand identity and its launch on the Italian market. Thus was born “Con Noi puoi,” a communication concept that concretizes the brand’s multipartner business model. This concept was launched through on/offline media planning by vertically presiding over specialized channels while expanding to a wider audience
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