Dyadea

Omnichannel communication

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Brand Strategy

The strategy: positioning and creativity

Dyadea is a division of Unipol Group dedicated to Beyond Insurance and welfare. In 2024, it was integrated into Sant’Agostino. For the brand, we redefined the positioning and creative strategy, integrating digital activities, including SEO optimizations, media planning and content management for the Facebook channel and website.

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Digital & Social Media

Data Driven Approach

The social strategy originates from an analytical and data-driven approach. The goal is to highlight Dyadea’s excellence, welcoming people with a message that enhances the quality of its services and establishes trusting relationships, positioning the brand as the best choice for people’s health.

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