SuperEnalotto

Launch campaign for new SuperEnalotto online subscription

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Choose the numbers you care about, we’ll play them for you

The multi-subject campaign

For SuperEnalotto (Sisal), we were responsible for the design and production of the multi-subject campaign for the launch of the new online subscription service. The concept focuses on a messaging capable of motivating a change in customer habits, in exchange for the serenity and gratification associated with the service.

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Creative Insight

Communicating a service through emotional and direct imagery

The campaign conveys to customers an exciting perspective capable of positively portraying an imaginative behavior rooted in tradition and routine in an easily understandable way.

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