RadioCom.Cafè: tomorrow’s communication seen with today’s eyes.
RadioCom.Café is the Libera Brand Building Group’s podcast channel designed for telling the change through the voices of the Communication and Marketing Managers of Italian Companies.
This project will be made of the testimonies of the Manager who will tell their experience in their Companies and will be a source of constant inspiration for all the professionals in the industry further than offering a great storytelling of Italy that makes communication during this peculiar moment of history.
For this reason, we will record 3 interviews, each one spanning 15-20 minutes: the first one in the midst of the crisis, the second one during the second half of 2020, when the emergency will be over and the third one during 2021, when we’ll look back with different eyes.
Each interview will be the occasion for reflecting on the here and the now, but all three of them will allow us to tell how the approach to marketing strategies changed and the meaning of terms like communication, branding, CSR and E-commerce will have taken over time.
At the end of 2021, a White Paper which will collect the testimonies that were sent during this period will be produced and it will be shared across the Marketing and Communication community.