Creativity is at the core of our work but is consciously fueled by our long experience in the field, and the need to have to define effective and relevant engagement strategies for each target audience from time to time.
Getting in direct contact with people, live, is a key element in a brand’s strategy because it allows it to make itself feel real, close and convey its values with fullness. In events and activations, brands generate attention, talk, respond, entertain and reflect. Our ability is to identify the best opportunities and ways to do this.
Using proprietary technology platforms, we are able to govern the KPIs of events and brand activation, right down to measuring their impact in terms of both business and awareness or lead generation.
Creativity is at the core of our work but is consciously fueled by our long experience in the field, and the need to have to define effective and relevant engagement strategies for each target audience from time to time.
Strategy:
we identify relevant and motivating customer insights
Creativity:
we ideate and create experiences that excite
Measurement:
we generate engagement and lead generation data
For over twenty years we have been working with national, multinational and SME companies in Italy and around the world with the goal of creating events based on unique and relevant experiences for clients but also for employees, shareholders and society as a whole.