Through interaction with creative teams we adapt messages in real time, creating high-performance solutions in synergy with the brand.
In an evolving sociocultural environment, it is crucial to be able to interpret data and make it your own in order to develop media plans that can achieve the desired ROI. Every day, we engage in these activities to achieve the goals analyzed and shared with our clients, both online and offline.
Learning about people, their interests and “places” to actually engage with them. How? Through the analysis of the target audience and the marketing and communication goals. This is how we design the multichannel media strategy best suited to the needs of the business, with a proper balance between brand awareness, consideration and performance. Everything from integrating different channels and mediums: from classic media (TV, radio, print, OOH) to digital platforms (Google ADS, Meta, Tik Tok), all the way to programmatic planning.
Media Strategy
Media Planning
Reporting
We plan campaigns in terms of investment efficiency and maximization of results, thanks to the use of data and the experience of our Advertising Planners.
Through interaction with creative teams we adapt messages in real time, creating high-performance solutions in synergy with the brand.
We have been working with multinational companies, SMEs and start-ups for more than 20 years. We aim to define positioning and promises that are meaningful and relevant to clients but also to employees, shareholders and society as a whole.
