What does innovating through a purpose-driven strategy mean? Today, the promised innovation of businesses crosses the communities, the environment, the society as a whole. A point of view that involves the different levels of an organization.
Today, businesses have in increasingly central role in the society, and their ability to build up a loyalty and transparency connection with the customer is important to keep their relevance.
Articulating the “why” of a business is an increasingly important aspect for investors, employees and consumers. It is not only the recognition of the value of a product, but the role itself that the business plays in the society, the values which drive its action beyond its business.
A strategy of this kind cannot stand without any consistency with its reference market but also requires an internal legitimacy and above all without action through which concrete grounds of its transparency can be provided.
What does innovating through a purpose-driven strategy mean? Today, the promised innovation of businesses crosses the communities, the environment, the society as a whole. A point of view that involves the different levels of an organization.
Stakeholders
The universe of institutions, partners and shareholders that give their contribution to the value
Employees
Who contribute to become ambassadors of the brand
Customers
The whole community which looks at businesses as players of the action
Our task is not only helping businesses in identifying their value in the society, but also how to implement it in concrete actions, partnerships, activations and initiatives which engage the different audiences.