The new range of naturally colored premium rice from Riso Vignola 1880 was awarded in the Product Identity/food category, thanks to a packaging that innovates the visual codes of the category, enhancing the brand and best representing its essence.
The pack is dominated by a solid and essential V that recalls the corporate logo, becoming a load-bearing graphic element and at the same time a “photographic window” on the product, as if the observer was looking inside the package. An eloquent container, able to tell the value of the color linked to the special selection of Origini rice right from the first glance thanks to the juxtaposition of contrasting “pop” shades, different for each reference, able to guarantee recognition and chromatic consistency across the entire range.