{"id":1290,"date":"2019-06-14T08:48:44","date_gmt":"2019-06-14T06:48:44","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/rebranding-is-restarting\/"},"modified":"2025-03-21T15:50:43","modified_gmt":"2025-03-21T13:50:43","slug":"sogimi-rebranding-restarting","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/sogimi-rebranding-restarting\/","title":{"rendered":"Rebranding means re-starting."},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Sogimi_Rebranding_Marchio_500x550.jpg\" alt=\"Sogimi_rebranding_marchio_500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">The brand Idea: from unity comes strength.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">BRANDING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">By uniting the initials of the words Sogimi and Group we created an original and recognizable monogram. A brand logo that evokes a combination of two symbols of the infinite, representing the unceasing process of research carried out by the Sogimi Group, continuously projected into the future. \r\n<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudywideimage\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Sogimi_Brand_1000x550-1000x550.jpg\" alt=\"Sogimi_brand_1000x550-1000x550\"\/><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068124453?h=05e7b39654&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Sogimi_Rebranding_Format_500x550-500x550.jpg\" alt=\"Sogimi_rebranding_format_500x550-500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">A new product-line architecture.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">BRANDING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">In reorganising the range of products and services offered by the Sogimi Group, we created a new content hierarchy, on the basis of which the graphic format was defined. The brochures created are structured on three levels: institutional \u2013 for the company profile \u2013 usage category \u2013 for building &#038; construction, industry and communication \u2013 and individual product.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"caseimagescarousel\">\n  <div class=\"caseimagescarousel-container swiper-container\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Sogimi_Rebranding_Format_1_1000x550-1000x550.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Sogimi_Rebranding_Format_2_1000x550-1000x550.jpg)\"><\/div>\n    <\/div>\n    <div class=\"caseimagescarousel-paginator\"><\/div>\n  <\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"casestudycta\">\n  <div class=\"casestudycta__button\"><a href=\"https:\/\/www.bebit.it\/case-history\/be-sogimi\/\" class=\"casestudycta__button__text\" target=\"_blank\">Check out the digital activity as well<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":6626,"template":"","class_list":["post-1290","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-b2b-en","Topics-branding-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6626"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}