{"id":1296,"date":"2019-06-14T08:50:36","date_gmt":"2019-06-14T06:50:36","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/un-brand-in-viaggio-con-noi\/"},"modified":"2025-03-21T16:08:29","modified_gmt":"2025-03-21T14:08:29","slug":"atm-brand-that-travels","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/atm-brand-that-travels\/","title":{"rendered":"A brand that travels with us."},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20190122_Master_Layout_Case_ATM_500x550_img-500x550.jpg\" alt=\"20190122_master_layout_case_atm_500x550_img-500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">A manifesto video to redefine the brand\u2019s personality.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">BRANDING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">ATM is a continually expanding company. It represents many aspects of everyday life, of social change and projection into the future: so the acronym used at present as its name only represents one part of the company\u2019s mission. Which is why we made a video full of adrenaline-pumping images to illustrate the ATM acronym\u2019s new meanings. \r\n\r\nApart from the concept, we were also responsible for producing it: the video is for corporate use, for dissemination online and on all LCD screens of ATM\u2019s transport network in Milan.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068130996?h=9e5ce27ac3&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":6622,"template":"","class_list":["post-1296","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-b2b-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6622"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}