{"id":1300,"date":"2024-06-07T10:35:00","date_gmt":"2024-06-07T08:35:00","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/un-caso-di-comunicazione-piu-che-raro-unicum\/"},"modified":"2025-03-24T18:18:22","modified_gmt":"2025-03-24T16:18:22","slug":"unicum-illva-disaronno","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/unicum-illva-disaronno\/","title":{"rendered":"A case of offbeat marketing: more than rare, unicum."},"content":{"rendered":"<div class=\"casestudyvideotext\">\n  <div class=\"casestudyvideotext__video\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068899484?h=a261fb00b6&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n  <div class=\"casestudyvideotext__text\">\n    <h2 class=\"casestudyvideotext__text__title\">Una campagna tv sfacciata.<\/h2>\n    <h5 class=\"casestudyvideotext__text__subtitle\">COMMUNICATION<\/h5>\n    <p class=\"casestudyvideotext__text__content--bold\"><\/p>\n    <p class=\"casestudyvideotext__text__content\">Il gusto di Unicum non accetta compromessi, \u00e8 sfacciatamente amaro. Da questa idea nasce lo spot: la cui struttura narrativa si basa sul montaggio dei volti di quattro personaggi. Il focus \u00e8 sulle loro reazioni, dopo un sorso di Unicum: vediamo emergere espressioni di piacere, stupore, shock, orgoglio per il fatto di reggere un amaro cos\u00ec strong. Nel taglio 10\u201d, lo spot \u00e8 stato pianificato su tutte le principali emittenti italiane.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068899541?h=afacbdf57c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":6459,"template":"","class_list":["post-1300","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione-en","Topics-beverage-en","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6459"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}