{"id":1302,"date":"2019-10-07T09:13:36","date_gmt":"2019-10-07T07:13:36","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/lusso-e-comunicazione-si-spingono-oltre\/"},"modified":"2019-11-11T11:30:28","modified_gmt":"2019-11-11T09:30:28","slug":"mangusta-luxury-communication","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/mangusta-luxury-communication\/","title":{"rendered":"Luxury and communication go beyond."},"content":{"rendered":"
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To tell the brand\u2019s story, we turned the world on its head.<\/h2>\n

COMMUNICATION<\/h5>\n

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Behind the new \u201cDream shapers\u201d positioning is the communication concept \u201cWe never stop dreaming\u201d. In fact Mangusta represents a real dream factory: yachts become splendid creations capable of shaping the dreams of those who possess them.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Cross-media repositioning.<\/h2>\n

BRANDING<\/h5>\n

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To increase brand awareness and expand the target audience \u2013 by introducing the world of Mangusta to newcomers \u2013 we created a cross-media campaign: from digital to offline, based on the four brand pillars: know-how, innovation, partnership, passion.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The shape of dreams.<\/h2>\n

BRANDING<\/h5>\n

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Mangusta yachts do not only represent the fulfillment of a dream, but the desire to dream itself. The sensation of extreme luxury comes in part from the graphics we developed, inspired by the dominant shape of a yacht\u2019s prow. And also by the way the images are cropped and coloured.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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The universal language of luxury.<\/h2>\n

COMMUNICATION<\/h5>\n

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The marketing & communication strategy we devised follows Mangusta at the world\u2019s leading nautical events.\r\nThe campaign is planned at worldwide level and concentrates particularly on France, Italy, USA and the Arab Emirates.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Check out social media activity as well<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":6593,"template":"","class_list":["post-1302","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione-en","Topics-branding-en","Topics-tutti-en","Topics-luxury-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6593"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}