{"id":1304,"date":"2019-06-14T08:53:34","date_gmt":"2019-06-14T06:53:34","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/cinque-business-unit-un-rebranding-worldwide\/"},"modified":"2019-10-25T17:10:50","modified_gmt":"2019-10-25T15:10:50","slug":"rebranding-cefla","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/rebranding-cefla\/","title":{"rendered":"Five business units, worldwide rebranding."},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20181026_Casehistory_500x550_img1-500x550.jpg\" alt=\"20181026_casehistory_500x550_img1-500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">From the brand to an immediately recognisable identity: at first sight.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">BRANDING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">The Cefla brand is redolent of speed and movement. A sail \u2013  figuratively pushing the brand to reveal its multi-business identity \u2013 was chosen for the logo on the company profile and brochure for the 5 business units.\r\n<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudywideimage\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20190201_Casehistory_cefla-12-1000x550.jpg\" alt=\"20190201_casehistory_cefla-12-1000x550\"\/><\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20181026_Casehistory_cefla_500x550_img5-500x550.jpg\" alt=\"20181026_casehistory_cefla_500x550_img5-500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">An anniversary turned into a brand awareness opportunity.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">BRANDING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">On the occasion of Cefla\u2019s 85th anniversary, we created an adv format inviting the whole community to the event organized at the Imola headquarters. By means of key visuals, we presented the company and its world, stressing its importance for the surrounding area. And viceversa. The logo we devised for the occasion was inspired by the brand\u2019s heritage: the three circles in fact are a stylised representation of the old roller printing machines, used by Cefla when it first began its business activity.\r\n<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudywideimage\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20181026_Casehistory_cefla_1000x550_img6-1000x550.jpg\" alt=\"20181026_casehistory_cefla_1000x550_img6-1000x550\"\/><\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/20181026_Casehistory_cefla_500x550_img7-500x550.jpg\" alt=\"20181026_casehistory_cefla_500x550_img7-500x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">How to launch the Industry 4.0 project? With a human touch.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">ADVERTISING<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">The fourth industrial revolution begins with a raised hand. Or rather, two.  It\u2019s the marketing communications campaign for Industry 4.0, the project Cefla has launched to renovate its business units through automated processes and cutting-edge technologies.\r\n<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudycta\">\n  <div class=\"casestudycta__button\"><a href=\"http:\/\/www.bebit.it\/case-history\/be-cefla\/\" class=\"casestudycta__button__text\" target=\"_blank\">Check out the digital activity as well<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":6617,"template":"","class_list":["post-1304","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6617"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}