{"id":1310,"date":"2023-05-15T10:39:15","date_gmt":"2023-05-15T08:39:15","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/campagna-abbonamenti-ac-milan\/"},"modified":"2025-03-24T11:01:45","modified_gmt":"2025-03-24T09:01:45","slug":"ac-milan-campaign","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/ac-milan-campaign\/","title":{"rendered":"AC Milan season ticket campaign."},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/AC-Milan.jpg\" alt=\"Ac-milan\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">High-fidelity engagement.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">COMMUNICATION<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">How far are you prepared to go for Milan? We centred the season ticket campaign 2017\/2018 around the sense of belonging. Which puts fans, players, managers and technical staff all on the same level. Developed across daily newspapers and outdoor formats, the campaign was also carried out at digital level generating over 100,000 interactions and a 110% increase in the number of season ticket holders.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"caseimagescarousel\">\n  <div class=\"caseimagescarousel-container swiper-container\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Milan_Affissione_CampagnaAbbonamenti_Montella_1000x550-1000x550.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Affissione_CampagnaAbbonamenti_Ragazza_1000x550-1000x550.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Affissione_CampagnaAbbonamenti_Verticale_1000x550-1000x550.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Affissione_CampagnaAbbonamenti_Baresi_1000x550-1000x550.jpg)\"><\/div>\n    <\/div>\n    <div class=\"caseimagescarousel-paginator\"><\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068765542?h=4d6b178c97&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"casestudycta\">\n  <div class=\"casestudycta__button\"><a href=\"http:\/\/www.bebit.it\/case-history\/be-a-c-milan\/\" class=\"casestudycta__button__text\" target=\"_blank\">Check out the social media activity as well<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":2168,"template":"","class_list":["post-1310","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione-en","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}