{"id":1314,"date":"2019-10-06T12:56:24","date_gmt":"2019-10-06T10:56:24","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/activation-da-guinness\/"},"modified":"2025-09-19T17:51:45","modified_gmt":"2025-09-19T15:51:45","slug":"diageo-guinness","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/diageo-guinness\/","title":{"rendered":"Brand Activation"},"content":{"rendered":"
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\"Guinness_promo_1_500x550\"\/<\/div>\n
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Trade activation. Incredible but promo.<\/h2>\n

ACTIVATION<\/h5>\n

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By offering a free beer to friends who order two, we generated 24,000 visual contacts in 200 Italian pub. Creating buzz, awareness and improving perception of the brand.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\"Guinness_promo_2_500x550\"\/<\/div>\n
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Trade activation. We seized the Guinness moment.<\/h2>\n

ACTIVATION<\/h5>\n

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Sampling activity entirely devised and coordinated by our team. Customer engagement? Hostesses offer pub customers a free sample of Guinness and a scratch-card to all those who buy a pint. The prize is a t-shirt. To boost interaction with users we added an attention-grabbing element: a large beer board on which to write the perfect time to drink a Guinness. The numbers? Over 120 pubs involved, more than 15,000 visual contacts, 6000 scratchcards and 3000 t-shirts distributed.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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