{"id":1317,"date":"2019-06-11T09:16:45","date_gmt":"2019-06-11T07:16:45","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/casestudies\/comunicazione-e-comarketing-cosi-non-ci-rimetti-il-muso\/"},"modified":"2025-03-21T13:28:55","modified_gmt":"2025-03-21T11:28:55","slug":"bosch-communication-comarketing","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/bosch-communication-comarketing\/","title":{"rendered":"Communication and co-marketing, to save your face."},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Bosch_Affissione_NonCiRimettiIlMuso_1_1000x550.jpg\" alt=\"Bosch_affissione_noncirimettiilmuso_1_1000x550\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Power-assisted braking. Recounted with a smiling tone of voice.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">COMMUNICATION<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">It\u2019s not easy to talk about road safety without creating alarmism. We managed it with the \u201cSo you don\u2019t lose your face\u201d concept. We also involved Bosch in a co-marketing activity with UnipolSai: by taking out a policy, contest winners flew to Sweden for an ice-driving course. An experience documented in a video, which keeps the same look &#038; feel as the outdoor campaign.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"caseimagescarousel\">\n  <div class=\"caseimagescarousel-container swiper-container\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Bosch_Affissione_NonCiRimettiIlMuso_2_1000x550-1000x550.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/2019\/06\/Bosch_Affissione_NonCiRimettiIlMuso_3_1000x550-1000x550.jpg)\"><\/div>\n    <\/div>\n    <div class=\"caseimagescarousel-paginator\"><\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068082776?h=6829796453&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"casestudycta\">\n  <div class=\"casestudycta__button\"><a href=\"http:\/\/www.bebit.it\/case-history\/be-bosch\/\" class=\"casestudycta__button__text\" target=\"_blank\">Check out the social media project<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":1413,"template":"","class_list":["post-1317","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-b2b-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}