{"id":5220,"date":"2024-02-08T17:06:08","date_gmt":"2024-02-08T15:06:08","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/case-histories\/kelloggs-special-k\/"},"modified":"2025-03-24T15:27:21","modified_gmt":"2025-03-24T13:27:21","slug":"kelloggs-special-k","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/kelloggs-special-k\/","title":{"rendered":"National brand activation"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/IMG1-Kelloggs-box-laterale-evento-streetworkout.jpeg\" alt=\"Img1-kelloggs-box-laterale-evento-streetworkout\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Be wow, start now! Let&#8217;s move together<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Ideation of the event and the partnership<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">With the aim of furthering the penetration of the range in the strategic target audience, we designed a national activation tour in partnership with Street Workout, the project that brings outdoor musical fitness to Italian cities.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068837814?h=d350054494&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/IMG2-Kelloggs-box-laterale-attivazione-specialk.jpeg\" alt=\"Img2-kelloggs-box-laterale-attivazione-specialk\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">A tour with more than 15,000 participants<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">To enjoy a day of wellness with Special K<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">The tour engaged thousands of non-competitive fitness enthusiasts, matching workout time with product consumption and positioning Special K bars as the perfect ally before and after physical activity. The activation reached 60 Italian cities with over 15,000 total registrations and 120,000 bars distributed.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/IMG3-Kelloggs-box-laterale-social-activation.jpeg\" alt=\"Img3-kelloggs-box-laterale-social-activation\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Social Activation<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Promotion of the event on the brand&#8217;s digital channels<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">We created the creative social content to engage the target audience for the most strategical tour stops.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/IMG4-Kelloggs-box-laterale-influencer-activation.jpg\" alt=\"Img4-kelloggs-box-laterale-influencer-activation\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Influencer Activation<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Off and online engagement<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">For the Milan and Rome stops, we activated two fitness influencers in line with the ToV and target audience: Unastellaincucina and Shaila Gatta, who participated in the event by inviting their community and creating ad hoc content on their profiles.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"featured_media":6490,"template":"","class_list":["post-5220","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-brand-activation-en","Topics-consumer-goods-en","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6490"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}