{"id":5296,"date":"2024-02-23T18:43:53","date_gmt":"2024-02-23T16:43:53","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/case-histories\/superenalotto\/"},"modified":"2024-02-23T20:11:51","modified_gmt":"2024-02-23T18:11:51","slug":"superenalotto","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/superenalotto\/","title":{"rendered":"Launch campaign for new SuperEnalotto online subscription"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/SuperEnalotto-Box-Laterale-1-Campagna-Multisoggetto.jpg\" alt=\"Superenalotto-box-laterale-1-campagna-multisoggetto\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Choose the numbers you care about, we&#8217;ll play them for you<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">The multi-subject campaign<\/h5>\n      <p class=\"caseimagetext__text__content--bold\">\r\n\r\n\r\n\r\n<\/p>\n      <p class=\"caseimagetext__text__content\">For SuperEnalotto (Sisal), we were responsible for the design and production of the multi-subject campaign for the launch of the new online subscription service. The concept focuses on a messaging capable of motivating a change in customer habits, in exchange for the serenity and gratification associated with the service.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/SuperEnalotto-Box-Laterale-2-Creative-Insight.jpg\" alt=\"Superenalotto-box-laterale-2-creative-insight\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Creative Insight<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Communicating a service through emotional and direct imagery<\/h5>\n      <p class=\"caseimagetext__text__content--bold\">\r\n\r\n\r\n<\/p>\n      <p class=\"caseimagetext__text__content\">The campaign conveys to customers an exciting perspective capable of positively portraying an imaginative behavior rooted in tradition and routine in an easily understandable way.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"featured_media":5293,"template":"","class_list":["post-5296","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/5293"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}