{"id":5389,"date":"2024-06-12T13:45:34","date_gmt":"2024-06-12T11:45:34","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/case-histories\/arredo3\/"},"modified":"2025-10-10T15:11:28","modified_gmt":"2025-10-10T13:11:28","slug":"arredo3","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/arredo3\/","title":{"rendered":"Advertising &#038; Brand Activation"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/Arredo3-Box-Laterale1-creative-insight.jpg\" alt=\"Arredo3-box-laterale1-creative-insight\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">The campaign<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Arredo3: a unique storytelling between style and quality<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">For Arredo3, we created the first omnichannel TV, Print, Radio, Web and Social campaign. The TV spot, set in Venice, was launched on the occasion of Sanremo week, celebrating the 40th anniversary of the brand&#8217;s founding. <\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1069573450?h=fdcad32acc&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/Arredo3-Box-Laterale2-campagna-tv.jpg\" alt=\"Arredo3-box-laterale2-campagna-tv\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Creative Insight<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Gathering in the kitchen is a show<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">A simple invitation to dinner can be transformed into an extraordinary event: this was the starting insight from which the key visual of the red carpet as a symbol of extraordinariness was developed, aimed at celebrating the everyday in a distinctive and memorable way. The Venetian setting added a touch of elegance and suggestion to the narrative, helping to further consolidate the image of prestige and sophistication associated with the brand.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudyvideotext\">\n  <div class=\"casestudyvideotext__video\"><iframe loading=\"lazy\" title=\"2025_CONN3CTION_Design is future _Arredo3@Fuorisalone Milano\" src=\"https:\/\/player.vimeo.com\/video\/1124248909?h=8c20c094e4&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n  <div class=\"casestudyvideotext__text\">\n    <h2 class=\"casestudyvideotext__text__title\">Fuorisalone 2025<\/h2>\n    <h5 class=\"casestudyvideotext__text__subtitle\">CONN3CTION. Design is future<\/h5>\n    <p class=\"casestudyvideotext__text__content--bold\"><\/p>\n    <p class=\"casestudyvideotext__text__content\">For the Milano Design Week 2025, Arredo3 presented the installation \u201cCONN3CTION. Design is\r\nfuture\u201d at the Store in San Marco Avenue, designed by the Anonima\/Luci studio.\r\nA suspended wave of ethereal panels, made of 100% recyclable polycarbonate, interpreted the\r\ntheme \u201cconnected worlds\u201d, transforming natural light into a flow of emotions that unites people,\r\nnature and technology.<\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/Arredo-3-fs25.webp\" alt=\"Arredo-3-fs25\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Arredo3\u2019s Store<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Essential design and project freedom<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">During the entire week, the Store welcomed visitors with compositions that mixed different models\r\nand finishes: from the Aura outdoor kitchen positioned outside, up to contaminations between Asia,\r\nTime, Glass 2.0, Kal\u00ec and Wega. A visual narration that expresses the Arredo3 philosophy:\r\ncustomizable solutions, essential design and continuous search for innovation.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/Arredo-3-fs-252.webp\" alt=\"Arredo-3-fs-252\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Beyond the Store<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">ARREDO3 PROTAGONIST AT \u201cADI\u201d DESIGN MUSEUM<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">The story of Arredo3 continued within the installation \u201cNew Habitat for Transition\u201d by Massimiliano\r\nMandarini, at the ADI Design Museum. A project dedicated to \u201cDesign for All\u201d, which imagines\r\ninclusive, sustainable and accessible spaces for all. A further step in the brand&#39;s vision: a design\r\nthat celebrates aesthetics, functionality and social responsibility.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudyvideotext\">\n  <div class=\"casestudyvideotext__video\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1069574220?h=910e563c89&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n  <div class=\"casestudyvideotext__text\">\n    <h2 class=\"casestudyvideotext__text__title\">Fuorisalone 2024<\/h2>\n    <h5 class=\"casestudyvideotext__text__subtitle\">LIFE IS ART &#8211; 40 YEARS OF KITCHEN EXPERIENCE: A SHOWROOM THAT BECOMES AN ART GALLERY<\/h5>\n    <p class=\"casestudyvideotext__text__content--bold\"><\/p>\n    <p class=\"casestudyvideotext__text__content\">On the occasion of Milano Design Week 2024, the Arredo3 Store in Solferino Avenue has\r\ntransformed into an exceptional stage to celebrate 40 years of the Brand.\r\nWith the event \u201cLIFE IS ART &#8211; 40 Years of Kitchen Experience\u201d, Arredo3 kitchens dialogued with\r\ncontemporary art thanks to the performances curated by the critic Luca Cantore D&#39;Amore and the\r\nflair of Gianpiero D&#39;Alessandro, among the best-known international pop artists.<\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/DW24_Arredo3_LIFE_IS_ART.webp\" alt=\"Dw24_arredo3_life_is_art\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">The evolution of a style<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Between iconic models and new interpretations of design<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">Alongside the artistic experience, visitors discovered compositions which tell the story of the\r\nevolution of Arredo3: from the Time model, with soft volumes and sculptural details, to solutions\r\ncreated with elements of Brera, Arco, Tuttotondo and Line. An exhibition that highlighted the\r\nBrand&#39;s continuous research: customizable design, eco-sustainable materials and an entirely\r\nItalian production that has combined quality, technology and sustainable vision for 40 years.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"featured_media":6446,"template":"","class_list":["post-5389","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione-en","Topics-brand-activation-en","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6446"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}