{"id":5547,"date":"2024-04-18T18:31:22","date_gmt":"2024-04-18T16:31:22","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/case-histories\/riso-vignola-origini\/"},"modified":"2024-05-24T16:37:14","modified_gmt":"2024-05-24T14:37:14","slug":"riso-vignola-origini","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/riso-vignola-origini\/","title":{"rendered":"Progetto di branding, naming e advertising"},"content":{"rendered":"\n

<\/p>\n\n\n

\n
\n
\"Box-laterale-1-vignola-brand-strategy\"\/<\/div>\n
\n

Brand Strategy<\/h2>\n

Origini – Market launch strategy<\/h5>\n

<\/p>\n

For the launch and communication of a new line of the Riso Vignola brand, we were in charge of conceiving and designing the entire visual identity system of the new range of rice with peculiar color and organoleptic characteristics, in order to diversify the business and get new market niches.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\"Box-laterale-2-vignola-naming-e-pack-design-\"\/<\/div>\n
\n

Naming e Pack Design<\/h2>\n

The exclusive new Origini range<\/h5>\n

<\/p>\n

Origini, Capolavori di Natura (Masterpieces of Nature) is born: the first step of Riso Vignola towards the construction of a real brand architecture according to an Endorsed Brand logic: the Origini range is signed by Riso Vignola with the goal of driving the master brand’s image and initiating its repositioning path.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\"Box-laterale-3-vignola-web-design\"\/<\/div>\n
\n

Web Design<\/h2>\n

Website and banners<\/h5>\n

<\/p>\n

Origini launch landed in an ecosystem that declines the distinctive elements of the pack across major digital touchpoints.\r\n\r\n<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
VISIT THE WEBSITE<\/a><\/div>\n<\/div>\n\n\n
\n
\n
\"Carousel-vignola-campagna-stampa-4\"\/<\/div>\n
\n

Press campaign<\/h2>\n

The Alte Creazioni concept<\/h5>\n

<\/p>\n

The launch strategy included a campaign dedicated to the trade press. The campaign concept deconstructs the individual elements of Vignola’s recipes by paying special attention to the color aspect, characteristic of the origins line, and evoking the endless and sophisticated pairing possibilities of the different rices.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n
<\/div>\n <\/div>\n<\/div>\n\n\n
\n
\n
\"Vignola-social-strategy-1\"\/<\/div>\n
\n

Social Strategy<\/h2>\n

Origini sui canali social<\/h5>\n

<\/p>\n

With a publication of about six pieces of content per month, the editorial plan includes various topics starting from recipes to exclusive restaurants that use rice to create unique and sought-after recipes. But also tips and trivia about the product and prominent events involving the brand.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n
<\/div>\n <\/div>\n<\/div>\n","protected":false},"featured_media":5606,"template":"","class_list":["post-5547","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-branding-en","Topics-consumer-goods-en","Topics-tutti-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/5606"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}