{"id":5883,"date":"2024-05-27T17:39:53","date_gmt":"2024-05-27T15:39:53","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/case-histories\/lhh-rebranding-amp-talent-attraction\/"},"modified":"2025-03-24T17:36:31","modified_gmt":"2025-03-24T15:36:31","slug":"lhh-employer-branding","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/lhh-employer-branding\/","title":{"rendered":"Rebranding &#038; Talent Attraction"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"casestudyvideotext\">\n  <div class=\"casestudyvideotext__video\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068883338?h=a48d596237&amp;dnt=1&amp;app_id=122963\" width=\"390\" height=\"390\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n  <div class=\"casestudyvideotext__text\">\n    <h2 class=\"casestudyvideotext__text__title\">Lancio del nuovo brand LHH<\/h2>\n    <h5 class=\"casestudyvideotext__text__subtitle\">Strategia di posizionamento<\/h5>\n    <p class=\"casestudyvideotext__text__content--bold\"><\/p>\n    <p class=\"casestudyvideotext__text__content\">For LHH, part of the Adecco Group, a global provider of solutions \r\nHR end-to-end, we were responsible for the rebranding that resulted in the union of two of the Group&#8217;s historic brands, Spring Professional and Badenoch + Clark. \r\n\r\nWe worked on a new positioning strategy that could maintain the loyal audience, the reputation of the two brands, preserve the sense of belonging of employees and increase cohesion.<\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"casestudyvideotext\">\n  <div class=\"casestudyvideotext__video\"><iframe loading=\"lazy\" title=\"LHH - Rebranding &amp; Talent Attraction\" src=\"https:\/\/player.vimeo.com\/video\/1068884475?h=a3f9dfa9a3&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n  <div class=\"casestudyvideotext__text\">\n    <h2 class=\"casestudyvideotext__text__title\">Advertising<\/h2>\n    <h5 class=\"casestudyvideotext__text__subtitle\">Talent Attraction<\/h5>\n    <p class=\"casestudyvideotext__text__content--bold\"><\/p>\n    <p class=\"casestudyvideotext__text__content\">We designed the concept and employer branding campaign &#8220;Your Growth, Our Success,&#8221; responding to two key objectives: the attraction of new talent and the retention of professionals already in the company.\r\n\r\nThe campaign emphasizes LHH brand values and the natural coexistence of the dimension, professional and personal through an authoritative look&#038;feel, while also communicating the human sphere of the protagonists. <\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wrapper\">\n  <div class=\"caseimagetext caseimagetext--reverse\">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/assets\/LHH-atterraggio-digital.png\" alt=\"Lhh-atterraggio-digital\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Employer Branding Campaign<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">Content Strategy<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">For the digital activity, we worked on the evolution of the communication plan for the brand and its services, with a dual purpose: employer branding for the LHH Executive team and making LHH customers understand the values that drive the brand.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"caseimagescarousel\">\n  <div class=\"caseimagescarousel-container swiper-container\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/strategia-digital-1.png)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/strategia-digital-2.png)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/strategia-digital-3.png)\"><\/div>\n    <\/div>\n    <div class=\"caseimagescarousel-paginator\"><\/div>\n  <\/div>\n<\/div>\n","protected":false},"featured_media":5880,"template":"","class_list":["post-5883","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-comunicazione-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/5880"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}