{"id":5962,"date":"2024-06-07T10:34:22","date_gmt":"2024-06-07T08:34:22","guid":{"rendered":"https:\/\/www.liberabrandbuilding.it\/?post_type=casestudy&#038;p=5962"},"modified":"2025-03-24T18:05:53","modified_gmt":"2025-03-24T16:05:53","slug":"air-italys-winter-season-event-takes-flight","status":"publish","type":"casestudy","link":"https:\/\/www.liberabrandbuilding.it\/en\/case-histories\/air-italys-winter-season-event-takes-flight\/","title":{"rendered":"New Destination Launch Event"},"content":{"rendered":"<div class=\"wrapper\">\n  <div class=\"caseimagetext \">\n    <div class=\"caseimagetext__img\"><img decoding=\"async\" src=\"https:\/\/www.liberabrandbuilding.it\/contents\/themes\/libera_branding\/assets\/images\/\" alt=\"Images\"\/><\/div>\n    <div class=\"caseimagetext__text\">\n      <h2 class=\"caseimagetext__text__title\">Air Italy&#8217;s Winter Season takes flight.<\/h2>\n      <h5 class=\"caseimagetext__text__subtitle\">EVENT<\/h5>\n      <p class=\"caseimagetext__text__content--bold\"><\/p>\n      <p class=\"caseimagetext__text__content\">Libera Brand Building creates the launch event for the destination stars of Air Italy\u2019s Winter Season: the Maldives, Mombasa, Zanzibar and Tenerife. The elegant Spazio Gessi location, in the heart of Milan\u2019s Fashion District, was transformed with a light design based on turquoise and burgundy, the brand\u2019s colours, with which visual storytelling began.\r\n\r\n<br><br>\r\n\r\nWelcome cocktails and back wall photos paved the way for Rossen Dimitrov\u2019s speech, during which Air Italy\u2019s Chief Operating Officer presented the new destinations, and for the awards ceremony for the partners present at Spazio Gessi.\r\n\r\n<br><br>\r\n\r\nImmediately afterwards, the guests explored thematic \u2018Food Islands\u2019 created by the Michelin star restaurant San Martino Treviglio: a surprising journey into the intoxicating flavours and aromas of the Maldives, Mombasa, Zanzibar and Tenerife. The final wow factor? An event with a light show and laser violinist.\r\n\r\n<br><br>\r\n\r\nIt was a spectacular and unexpected moment that catalysed the attention of the participants, who received at the end of the event the photo taken at the beginning of the evening and an elegant \u2018spicy box\u2019 from Air Italy, containing four mix of spices from the new destinations.\r\n<br><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1068895206?h=55af816318&amp;dnt=1&amp;app_id=122963\" width=\"480\" height=\"270\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"caseimagescarousel\">\n  <div class=\"caseimagescarousel-container swiper-container\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/WS-AI-Carousel-1.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/WS-AI-Carousel-2.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/WS-AI-Carousel-3.jpg)\"><\/div>\n      <div class=\"swiper-slide caseimagescarousel__image\" style=\"background-image: url(https:\/\/www.liberabrandbuilding.it\/contents\/assets\/WS-AI-Carousel-4.jpg)\"><\/div>\n    <\/div>\n    <div class=\"caseimagescarousel-paginator\"><\/div>\n  <\/div>\n<\/div>\n","protected":false},"featured_media":6464,"template":"","class_list":["post-5962","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","Topics-brand-activation-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies\/5962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media\/6464"}],"wp:attachment":[{"href":"https:\/\/www.liberabrandbuilding.it\/en\/wp-json\/wp\/v2\/media?parent=5962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}