AC MILAN

AC Milan season ticket campaign.

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High-fidelity engagement.

COMMUNICATION

How far are you prepared to go for Milan? We centred the season ticket campaign 2017/2018 around the sense of belonging. Which puts fans, players, managers and technical staff all on the same level. Developed across daily newspapers and outdoor formats, the campaign was also carried out at digital level generating over 100,000 interactions and a 110% increase in the number of season ticket holders.

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