The aim of the campaign was to inform public opinion and raise awareness about the labour situation in Italy, on the occasion of the 2018 elections. The result was to implement and drive traffic to the Morningfuture.com website, the Adecco Group’s blog, which when it was on the air recorded an 89% increase in traffic. Developed in 7 different versions, the campaign was delivered across various channels: daily newspapers, outdoor, maxi hoardings and Italy’s main central stations.
We publicise CEO FOR ONE MONTH, the Adecco ‘Way To Work’ global project contest enabling candidates to work alongside the CEO of the Adecco Group in Italy for a month and get a foot on the career ladder. We do this by encouraging young people to put themselves to the test. On all platforms.