Pride Milano flies even higher together with Magic Box Entertainment and Air Italy. For the second biggest Italian airline, one of the main sponsors of the event, we organised three days of events to foreground the brand’s values of inclusiveness and hospitality and to expand sponsorship activities that are strongly characterised by open thinking.
We set up an Air Italy branded stand in Piazza Oberdan, a strategic location in the heart of the Porta Venezia district, at the crossroads of rainbow nightlife and the arrival point of the Pride parade. Thanks to the hostesses and the attractiveness of the stand, we were able to intercept the large flow of people in transit in the Porta Venezia area and feed engagement: through an app used on tablets, the hostesses photographed hundreds of participants and sent out an Air Italy promocode valid for a discount on the Milan-Cagliari flight.
A unique and innovative project that allowed people to really access the values captured by the “Imagine the world differently” pay-off and that enabled the brand to position itself as a leading ambassador of an event with an international scope.
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