We renewed the brand identity of Mail Boxes Etc. – leader in the field of shipping and micrologistics – and created a worldwide marketing format for them. The aim is to differentiate the brand from its competitors and create a distinctive image for it on the market. Through our campaigns we devised a visual format that uses metaphorical language to present the products and services offered by Mail Boxes etc., characterised by an incisive, ironic tone of voice. The format was distributed worldwide and several countries were involved in the campaigns.