Christmas has always been a favourable time for corporate communication, especially when a brand decides to play on the strings of emotion. Just as Acqua di Parma did, when we created an activation with a strong value impact in collaboration with Dynamo Camp and the Hotel Principe di Savoia.
The project started with the setting up of an evocative Christmas tree inside the prestigious Milanese hotel, the Principe di Savoia. More than a tree, it was an artistic installation, four metres high, composed of intertwined snow globes, made entirely by hand, in-keeping with the values of craftsmanship and excellence that distinguish Acqua di Parma.
Furthermore, thanks to the app we created, it was possible to help make the tree lights brighter by simply touching the screen of the tablet.
Around the tree-sculpture, it was also possible to purchase Acqua di Parma products. Thus, the customers automatically made a “small gesture”, that is, a donation to Dynamo Camp, the only Italian recreational therapy facility designed to accommodate minors suffering from serious illnesses, involving them in recreational, sporting, relational and social activities in a natural environment.