By offering a free beer to friends who order two, we generated 24,000 visual contacts in 200 Italian pub. Creating buzz, awareness and improving perception of the brand.
Sampling activity entirely devised and coordinated by our team. Customer engagement? Hostesses offer pub customers a free sample of Guinness and a scratch-card to all those who buy a pint. The prize is a t-shirt. To boost interaction with users we added an attention-grabbing element: a large beer board on which to write the perfect time to drink a Guinness. The numbers? Over 120 pubs involved, more than 15,000 visual contacts, 6000 scratchcards and 3000 t-shirts distributed.
We have accompanied Diageo, one of the global leaders in the alcoholic beverages sector, to a Beer&Food Attraction with two exceptional protagonists: Venturo, the new Mediterranean aperitif, and Guinness Blonde IPA, the new reference of the historic Irish beer.
We took care of every aspect of the Diageo stand: from the organization phase to the final design, from production to logistics, up to the staff management for an engaging experience in perfect harmony with the spirit of the event.
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