Activation da Guinness
GUINNESS

Guinness-record activation.

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Trade activation. Incredible but promo.

ACTIVATION

By offering a free beer to friends who order two, we generated 24,000 visual contacts in 200 Italian pub. Creating buzz, awareness and improving perception of the brand.

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Trade activation. We seized the Guinness moment.

ACTIVATION

Sampling activity entirely devised and coordinated by our team. Customer engagement? Hostesses offer pub customers a free sample of Guinness and a scratch-card to all those who buy a pint. The prize is a t-shirt. To boost interaction with users we added an attention-grabbing element: a large beer board on which to write the perfect time to drink a Guinness. The numbers? Over 120 pubs involved, more than 15,000 visual contacts, 6000 scratchcards and 3000 t-shirts distributed.

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