Activation da Guinness

Guinness-record activation.


Trade activation. Incredible but promo.


By offering a free beer to friends who order two, we generated 24,000 visual contacts in 200 Italian pub. Creating buzz, awareness and improving perception of the brand.


Trade activation. We seized the Guinness moment.


Sampling activity entirely devised and coordinated by our team. Customer engagement? Hostesses offer pub customers a free sample of Guinness and a scratch-card to all those who buy a pint. The prize is a t-shirt. To boost interaction with users we added an attention-grabbing element: a large beer board on which to write the perfect time to drink a Guinness. The numbers? Over 120 pubs involved, more than 15,000 visual contacts, 6000 scratchcards and 3000 t-shirts distributed.