MANGUSTA

Luxury and communication go beyond.

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To tell the brand’s story, we turned the world on its head.

COMMUNICATION

Behind the new “Dream shapers” positioning is the communication concept “We never stop dreaming”. In fact Mangusta represents a real dream factory: yachts become splendid creations capable of shaping the dreams of those who possess them.

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Cross-media repositioning.

BRANDING

To increase brand awareness and expand the target audience – by introducing the world of Mangusta to newcomers – we created a cross-media campaign: from digital to offline, based on the four brand pillars: know-how, innovation, partnership, passion.

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The shape of dreams.

BRANDING

Mangusta yachts do not only represent the fulfillment of a dream, but the desire to dream itself. The sensation of extreme luxury comes in part from the graphics we developed, inspired by the dominant shape of a yacht’s prow. And also by the way the images are cropped and coloured.

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The universal language of luxury.

COMMUNICATION

The marketing & communication strategy we devised follows Mangusta at the world’s leading nautical events. The campaign is planned at worldwide level and concentrates particularly on France, Italy, USA and the Arab Emirates.

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