PUMA

Worldwide brand building Puma Eyewear.

Fall – Winter 2018-2019 Campaign.

COMMUNICATION

We did the shooting for the campaign to launch the new Puma Eyewear Sportstyle and Active 360 models.

Puma_campagnaspringsummer2018_500x550

Spring – Summer 2018 campaign. We look you straight in the eye.

COMMUNICATION

Shooting the marketing campaign to launch the new Puma Eyewear Sportstyle, Active and Junior models. Every shot highlights the character and energy of Puma, leveraging the brand’s attractiveness.

An explosion of colour: the video for Vivifeye lenses.

COMMUNICATION / NAMING

Golf, running, driving. The video takes us on a trip to places that demonstrate most effectively how Vivifeye contact lenses perform. 60 seconds in which we show the advantages offered – colour enhancement, comfort and UV protection – through active scenes and explosions of colour.

Puma_adv_nocage_bolt_500x550-500x550

A burst of speed. Bolt’s face for the NO CAGE global campaign.

COMMUNICATION

Animals in the wild know no boundaries or obstacles. This is the concept behind No Cage, the claim we devised for the Puma Eyewear global launch campaign. The fastest man in the world is the protagonist of an ad that conveys the idea of Puma’s energy and speed, and is the perfect testimonial for the message See Faster – Look Beyond, the sub-claim on all the ads. A broad cross-media project that powerfully illustrates the brand’s values.

Puma_branding_catalogo_500x550

All the speed of Puma Eyewear models. With a single touch.

BRANDING

The digital catalogue that shows the complete collection. Glasses from the Active, Sportstyle, Performance and Kids lines, with a specially devised tool to help retailers make their selections. Easy to consult, agile and fast as a Puma.

back