For us, defining brand design means ensuring that effectiveness through an alphabet of codes, rules and parameters that are consistent and in tune with brand strategy.
Every brand has a story to tell. A truly unique territory yet to be explored. Our task is to identify it, making the brand unique and transforming it into a player able to connect its values to people.
Whether addressing the birth of a new brand or its evolution, our mission is to enable a company or product to express its full potential, offline, online, and on-site. Through our Methodology we investigate consumer aspirations and relate them to new market trends, combining data, technology, strategy and creative power, identifying a strategic and unique brand positioning in the market.
Audit&Assessment:
with in-depth interviews, focus groups, and market and competitor analysis.
Brand Strategy:
to define a unique positioning in the target market.
Naming:
that strategically narrates the story of the product and company in sticking to the positioning strategy.
Every day we witness changes that continually redefine people’s desires and expectations against which companies must evolve in terms of messages, languages and visual identity.
For us, defining brand design means ensuring that effectiveness through an alphabet of codes, rules and parameters that are consistent and in tune with brand strategy.
Brand Design:
to shape the brand, strategically connecting it to the target audience.
Brand Identity:
to convey the values of the brand and its uniqueness in the market.
Brand Book:
to ensure the effectiveness of the brand through an alphabet of consistent codes, rules and parameters.
We have been working with multinational companies, SMEs and start-ups for more than 20 years. We aim to define positioning and promises that are meaningful and relevant to clients but also to employees, shareholders and society as a whole.
